Figures for on-court earnings include prize money earned during the previous 12 months, beginning with the 2022 U.S. Open. Estimated off-court earnings are based on discussions with industry insiders and include financial returns from any enterprises in which the athlete has a sizable stake in addition to revenue from sponsorships, appearances, licencing, and memorabilia. Following their retirement announcements from the previous year, Serena Williams and Roger Federer were removed from the ranking.
Forbes accounts for distributions from equity investments sportsmen have sold, but excludes investment income like interest or dividend payments. Taxes and agency fees are not subtracted by Forbes.
10 Jessica Pegula $10.9 million
American No 1 Jessica Pegula has continued a steady rise in the rankings and bagged significant prize money in the last year.
The 29-year-old, who founded the skincare company Ready 24 and joined the talent agency GSE Worldwide in November, also founded Ready Nutrition and is backed by Adidas and Yonex.
9 Naomi Osaka $12.1 million
Osaka, who was born in Japan but was raised in the United States, earned more than $50 million each of the previous two years, and even if her protracted break has reduced that amount she banked this year, she still has a big list of corporate sponsors.
That includes the newest additions, Bobbie infant formula, and Victoria’s Secret, which began a creative partnership with her in February. Her media startup, Hana Kuma, also raised $5 million in April.
8 Casper Ruud $14.4 million
Ruud has enjoyed mxed success on tour but picked up off the court earning possibilities.
Ruud became a brand ambassador for Samsonite and also attracted sponsor deals from two Scandinavian brands in Vitamin Well beverages and SalMar farmed salmon.
7 Coco Gauff $15.2 million
Gauff’s huge US Open swing successes have helped her boost her on-court earnings in the last year.
Along with her agents at Team8 and her parents—father Corey, who takes the lead in her coaching team, and mother Candi, who homeschooled her—Gauff has built her business away from tennis gradually, but this year she added three collaborations with Baker Tilly, Bose, and UPS.
6 Emma Raducanu $15.3 million
Its been another turbulent year for Emma Raducanu but still she makes the top ten.
Raducanu has remarkable social media draw and mass appeal which has attracted plenty of sponsors.
5 Rafael Nadal $15.5 million
Yet another player who hasn’t played a a lot this year but is still rolling in sponsorship money.
Nadal recently announced a new sponsorship deal with Infosys.
4 Daniil Medvedev $20.1 million
Medvedev’s big moves on court this season have been backed up by massive ones behind the scenes.
He unveiled his own signature line of head-to-toe apparel with Lacoste earlier this year.
3 Iga Swiatek $22.4 million
The world No 1 is also the top-earning woman on the list and comes in ahead of all but two of her male colleagues to boot.
After joining the influential agency IMG in September of last year, Swiatek has been expanding her list of sponsorships. This year, she added partnerships with Oshee sports drinks, On shoes and apparel, and Visa.
2 Carlos Alcaraz $31.4 million
Louis Vuitton and Calvin Klein have been eager to make best use of the physique of the top athlete to sell their products.
When it comes to lucrative exhibition offers he has plenty lined up as well.
1 Novak Djokovic $38.4 million
Djokovic has strengthened his position at the top of the game in the last year both on the court and off it.
According to estimates from Forbes, Djokovic has career pre-tax earnings of more than $510 million, including an ATP-best $172 million in prize money. In January, he expanded his roster of endorsements by adding Waterdrop drinks.
