The business apprenticeship scheme, Igba Boi, powered by Hero lager, has now been activated across Southeast states and Lagos.
The brand has visited the popular Alaba International Market in Lagos with business mentors and their trainees in attendance.
The campaign is designed to complement the success story of the internationally-revered Igbo apprenticeship system.
Hero lager, from the stable of International Breweries PLC, a proud part of the world’s largest brewer, AB InBev, had its Brand Manager, Dubem Orji, on the ground to receive the large crowd of apprentices and their masters who thronged the Alaba International Market for the IgbaBoi Hero launch event.
Speaking in English and Igbo languages, Orji assured the business mentors that Hero appreciates their efforts in grooming the apprentices, and will never access the trainees directly without their blessings, hence the extended invitation to them.
He said: “No application from an apprentice will be processed without the approval of their trade masters. The application forms are free, and once an apprentice presents the forms, they go through sweepstakes processes devoid of human interference to determine the winners. Successful apprentices will each get N500,000 to start and fortify their business after a two-day training and mentorship exercise.
The nation
