Google recently released the results of its 2021 Year in Search, which highlight the most popular phrases, topics, and inquiries among Nigerians in 2021.
Each year, Google creates a list of the moments, people, ideas, events, and locations that captivate the world’s attention.
According to a press release seen by Nairametrics, some of the most searched terms, names and trends include Afrobeat singer, Tiwa Savage, Euro 2020 football tournament, lyrics to Joe Boy’s latest hit single, ‘Alchohol’, amongst others.
What the report is saying
Tiwa Savage, Destiny Etiko, and Romelu Lukaku were the winners in their respective categories, demonstrating Nigerians’ appreciation for great entertainers and athletics.
The Korean TV series Squid Game, which enchanted the world, topped the list of hot movies and series.
Nigerians used Search to make sense of their world this year, from questions like ‘How to check JAMB result 2021?’ to search terms like ‘Alcohol lyrics,’ ‘TB Joshua,’ and ‘Pornstar martini cocktail recipe.’
Trending searches in 2021 are:
Top 10 trending searches
1 Paralympics
2 Euro 2020
3 Olympic Games Tokyo 2020
4 TB Joshua
5 La Liga
6 EPL
7 Champions league
8 Tiwa Savage
9 Obi Cubana
10 Sound Sultan
Top trending people
1 Tiwa Savage
2 Obi Cubana
3 Sunday Igboho
4 Romelu Lukaku
5 Nnamdi Kanu
6 Elon Musk
7 Baba Ijesha
8 Omah Lay
9 Raphael Varane
10 Fabrizio Romano
Top trending musicians
1 Tiwa Savage
2 Omah Lay
3 Lil Nas X
4 Ruger
5 Ayra Starr
6 Buju
7 Bobby Shmurda
8 Seyi Shay
9 Chidinma Ekile
10 Naira Marley
Top lyrics
1 Alcohol lyrics
2 Bloody Samaritan lyrics
3 My Baby Bad My Baby Good lyrics
4 Peru lyrics
5 Ruger Bounce lyrics
6 Infinity lyrics
7 Cash App lyrics
8 Jowo lyrics
9 Big Thug Boys lyrics
10 Feeling lyrics
Janet John is a graduate of Chemical Engineering from the University of Uyo. She specializes in technical writing where she creates easy to read documentation, articles to clearly and efficiently explain highly complex processes. When she is not writing, she works as a freelance front-end developer
Bento, a pan-African digital payroll and HR Management (HRM) platform, has today announced its launch into three new markets, establishing a presence in Ghana, Kenya and Rwanda to grow the company’s reach across the continent.
The payroll and HR Management market in Africa is a huge untapped opportunity with over 400 million people in the labour force. African businesses have remained largely analogue up until now, using spreadsheets and bulk upload on bank portals, bank transfers, cheques, and even cash.
Bento is bringing African payroll and HRM into the digital age and ensuring that different market participants are communicating and leveraging data to help unlock credit solutions.
What Bento does
Founded in Nigeria in 2019, Bento addresses many of the challenges African businesses face by automating salary payments, taxes, pensions and other statutory remittances. Through its cloud-based platform, Bento empowers African businesses and gives them peace of mind by streamlining many of their processes with a single click.
For employees, the platform offers access to third-party services such as credit solutions – which include the ability to pay school fees and rent monthly rather than yearly – unemployment insurance, savings, investments and much more, all at no cost to employers.
Having obtained full operating licenses in each market, Bento is building local teams in Ghana, Kenya and Rwanda and will adapt its products for local cultural and financial nuances.
In Nigeria, Bento has stood at the forefront of payroll and HRM, serving over 900 active Nigerian businesses across all sectors, including some of the largest Healthcare and Financial Services companies in the country such as Hygeia and Tangerine Africa, as well as many Combinator-backed firms including Paystack, Kobo360, Branch, Helium Health, and LORI Systems.
While solving the missing piece of the B2B payroll and HRM puzzle, Bento is also enabling employees to access credit solutions and other third-party products and services. Around 95% of African consumers have never had access to formal credit and rely on informal lenders and savings schemes.
To further illustrate this point, in Africa on average 4.5% of people have access to a credit card compared with 65% in the US. Bento’s proprietary credit engine, built in partnership with Tarya, Israel’s largest P2P lending firm, ensures the company can offer significantly better rates than traditional retail lenders and disburse within minutes rather than days.
Bento can be accessed by employers through its secure, cloud-based web platform and its mobile app for employees, available on the iOS App Store and Google Play.
The company is targeting further rapid growth across the continent and will launch in Egypt, South Africa, Uganda, Tanzania, Angola and Senegal by the end of 2022.
What they are saying
Ebun Okubanjo, Co-Founder and CEO at Bento said ”Seeing so many companies using analogue methods to manage their workforce is simultaneously frustrating and exciting for us. Employers don’t have access to locally customised, world-class payroll and HRM tools, and employees can’t easily access third-party services to help make life easier. When you think about it, your salary powers your life, so we’re building the operating system that will have a profound impact on the African continent for generations to come.”
Chidozie David Okonkwo, Co-Founder and COO at Bento said, “We’re starting with payroll and HRM, but moving rapidly towards Salary 2.0, where we redefine the intersection of work and life and transform the way people earn, spend and borrow on the continent. Having successfully established product-market fit in Nigeria, one of the most difficult markets to penetrate in Africa, we’re excited to roll out across the continent and solve the real problems we know millions of employers and employees face on a daily basis.”
Source: Legit
